Fifty years of diamond craft. One family. One commitment to integrity, quality, and trust.
In 1974, Rameshbhai Shah began his career on the polishing floor of Surat's then-nascent diamond industry. What started as a craft became a calling — and over five decades, grew into a trusted name in the global diamond trade.
Surat today polishes over 90% of the world's diamonds. The Shah family has been part of that story from its earliest chapters. We understand diamonds not just as a commodity, but as a craft — one where precision, patience, and partnership determine the difference between a good stone and a great one.
Liora Diamond is the third-generation evolution of the Shah family business — built for the lab-grown era without abandoning the values that built our reputation across natural diamonds for half a century.
Rameshbhai Shah joins Surat's growing diamond polishing industry as a skilled craftsman. Surat is just beginning its rise as the world's diamond capital.
The Shah family secures its first direct export contracts with European buyers, establishing a reputation for consistent quality and on-time delivery.
Chirag Shah (second generation) brings formal gemological training (GIA Graduate Gemologist) and begins building direct relationships with manufacturers and retailers in the US and UAE.
The family business becomes known as a specialist in high-grade rounds (D–F, VVS–VS) and fancy colour naturals. Client roster expands to 80+ wholesale accounts across 10 countries.
Recognising the structural shift in the market, the Shahs invest in lab-grown diamond sourcing infrastructure — the beginning of what will become Liora Diamond.
Liora Diamond launches as a dedicated lab-grown loose diamond and jewelry brand. First year: 30 B2B accounts onboarded, ready stock established in round brilliants D–J, VVS–VS.
Pink, blue, and yellow lab-grown diamonds added to the Liora portfolio. IGI colour-origin certification adopted as standard. Jewelry (rings, bracelets) introduced.
Liora Diamond serves wholesalers, retailers, and manufacturers in 14+ countries. Make-to-order program handles custom parcel specifications with 4–6 week lead times.
These are not slogans. They are the principles our B2B partners depend on, order after order.
Every stone we sell — B2B or B2C — comes with its original IGI or GIA grading report. We do not sell uncertified goods into any channel, ever.
When you order to a specification, we deliver to that specification. Our B2B clients run production lines — they cannot afford surprises. Neither can we afford to give them any.
We operate on honest margin. Our B2B partners know what our stones cost to source and what fair wholesale margin looks like. No hidden markups, no bait-and-switch on grades.
Our longest B2B relationships are 10+ years old. We invest in understanding our clients' markets, stock profiles, and customer bases — because their success is our success.
We have shipped to 14+ countries across multiple freight channels. Every shipment is fully insured, properly documented, and tracked. No stone leaves without the right paperwork.
Lab-grown diamonds eliminate the ethical ambiguity of mined supply chains. We source from manufacturers who meet our standards for labour practices and environmental management.
Whether you need regular supply of certified rounds, a parcel of fancy colours, or custom jewelry for your retail range — we want to be your long-term diamond partner.